When your company or brand first takes the plunge into social media, it can seem like a big blank canvas. What is your purpose for using websites like Facebook, Twitter and Google+? What do you want to achieve?
You’re probably looking for more business or traffic, but it’s important to keep in mind that those both do not happen overnight. However, when you finally do get that first wave of exposure from people that are interested in your company or brand, it can become quite addictive to try and broaden your audience.
In order to grow your audience, you have to expose yourself at the right time and to the right people. Social advertising is so much different than other forms of online advertising, which is something you need to remember when you choose the content you post socially. If you post the wrong thing, it could have damaging effects.
I know this is an old story, but let’s call upon the lesson learned in the tale of the tortoise and the hare. Many businesses want a social media campaign that races off right away, like the hare. Unfortunately, this isn’t always the best way. It’s definitely more beneficial to be the tortoise, reaching a larger range of people over a sustained time scale.
Identifying the best times to post your content and scheduling accordingly is a great way to stay consistent and effective. Below are the best times to publish social media content:
You want to make sure you have a time for your audience to check back regularly and see fresh content. You also want to ensure that they will want to share it, so make it unique, relevant and consistent.
A great tool for scheduling is Hootsuite. You will need to adopt a tactic to suit your audience, so keep an eye on your traffic to determine when they visit the least/most.
Social media marketing is tricky – it can be one of the easiest things you can do to improve your brand’s presence, but can also be the easiest thing to do incorrectly.
About the Author: As a writer of all things digital, from web design to social media, Thomas has a passion for being online. A recent graduate of Communications, his aim is to help other businesses grow their online presence and audience.
Business owners looking to reach new customers, support existing ones and promote their business should consider Google Offers, an online tool that can increase your website’s visibility and set you apart from your competitors. Google Offers helps you promote discounts on your products and services in a similar way that Groupon and Living Social do.
You sign up with Google Offers to promote your online storefront, and your customers get valuable offers and discounts from GoogleOffers.com. Your customers click your storefront ad using Google’s Get Offer and View Offer buttons, which enable them to secure discounts for immediate or future purchases, directly from their desktop or mobile device. Customers can also subscribe to daily offers via email.
Customers can download the Google Offers app to their desktop or mobile device, and the app will notify your customers of valuable deals on your products and services. Here’s a clip that demonstrates how customers use the app:
There are numerous benefits to mobile and desktop applications that support business marketing — InternetProviders.com offers a varied list of business sectors in which marketing-based apps can promote businesses and offer competitive tools. These business sectors range from retail and wholesale companies to automotive, healthcare, personal care services and more.
By integrating Google Offers into your business’ marketing plan, you’re accessing an enhanced marketing tool that directs customers to your website. Your customers enjoy easy credit/debit card payment options, and you can increase customer loyalty with dedicated communication and regular discounts on your products and services. Google Offers helps you increase your visibility and target specific customers in a competitive market, and you’re supporting customer demands for service-based business, while competing in a service-based infrastructure.
For an introduction to Google Offers, visit the Google Offers for Business page and watch the short video. From there, select the Get Started button to request a PIN for your business listing and create an offer (it may take a few weeks to receive a PIN).
Your customers can visit Google Offers and other Google sites to find your deals. Your customer merely clicks your offer and then saves it. They then have the option of printing a voucher or loading the deal to a mobile device. A button is available so the customer can subscribe to daily emails for future offers for your products and services. It’s that simple!
About the Author: Jules Carlson is a mom and business consultant from the West Coast who loves to Rollerblade with her dogs.
Photo sharing services like Instagram and Flickr, as well as social sites like Facebook and Twitter, are very popular among teenagers. Over 80% of kids in middle and high school have a mobile phone (a majority of those are smartphones with Internet access and apps available to them like Instagram, SnapChat, Facebook and FaceTime), so it is becoming very important to teach kids how to be good “Digital Citizens.”
However, many parents might not even realize their kids have these accounts, let alone what kind of pictures they are sharing. We have all learned that whatever you post online is permanent, with it being nearly impossible to completely erase any offending posts or images from the Internet. Once photos are online, even if you have disabled the download feature on sites like Flickr, users can still screenshot images. What will they do with these seemingly innocent images?
Additionally, there are many heartbreaking stories of teenagers’ lives being ruined by sexting. What many kids don’t realize is that, even though they are sending a picture to someone they think they can trust, they are assuming it will stay between the two of them. Unfortunately, it is incredibly easy to forward the picture to many people at once, making this a risky choice. Sexting is a real and scary issue that many kids don’t fully understand.
How can you protect yourself and your kids’ photos online?
About the Author: Shannon McCarty-Caplan is a Consumer Security Advocate at Trend Micro. Shannon has over a dozen years of experience helping consumers and businesses find the security solutions they need to protect their families, privacy and critical data. On most days, you can find Shannon tweeting or blogging about security issues impacting women and families or geeking out on the latest new tech toys. Shannon resides in Chicago and spends her free time volunteering for two non-profit organizations, studying foreign languages and traveling with her husband.